EMBER LEATHER GOODS
Asked: Logo and Website.
Delivered: Visual Identity, Website, Business Cards, Packaging Design.
Results: Increased sales and 50% more traffic.
OVERVIEW
Gaining attention through social media, Ember was needing a more concise visual presence overall, in addition to a website in order to handle the traffic they were receiving for online orders.
BACKGROUND
Known for every day carry (EDC) leather goods and slim wallets, Ember is the poster child for keeping it simple. Their products are designed with simplicity in mind and keeping the extra bulk away. It is not trying to be over the top, in your face, or the most lavish. It is designed for purpose and functionality. With a clean and minimal look it can be carried in any situation, from a business suit to a weekend camping trip.
PROCESS
The request was a logo and website. The brand overall represents simplicity and minimalism, and that was the direction to go with both.
The logotype is a san serif font, bold, yet simple, and easily identifiable.
The logomark, which is the letter “E”, represents the layers of the wallet while the star is the “ember” or spark. Multiple directions were tested for this, but all seemed overly ornate or to complicated for what the brand is.
The website was also kept clean and minimal, showcasing the products in their natural environments and allowing a lot of breathing room throughout. It is modern with a warm touch.
OUTCOME
Ember Leather Goods has had a surge of business and new customers from all over the United States. Their presence has grown online with high praise for the quality the company provides.
Ember Leather Goods | www.emberleather.com | Spring, TX
Logo Design | Web Design | Packaging Design | Layout Design
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