CITAC
Overview: CITAC needed a logo redesign that better reflected the organization and the work it does. The existing logo felt dated and did not match the level of professionalism or purpose behind the group. I was brought in to create a more modern identity that felt clear, strong, and appropriate for an organization focused on crisis intervention and mental health support within law enforcement.
Delivered: Brand Identity, Print Design.
BRAND STRATEGY
The challenge was creating an identity that felt strong and professional while still reflecting the organization’s focus on crisis intervention, training, and community support. The visual direction needed to balance structure, trust, and purpose in a way that felt fitting for both law enforcement and mental health-centered work.
VISUAL IDENTITY
The redesigned logo used a custom sans serif type to create a look that felt bold, clean, and dependable. The symbol was built with multiple layers of meaning: the chevrons referenced law enforcement rank insignia, the mountains of Colorado, and the upward movement that speaks to progress, growth, and better outcomes through training.
The rectangular format was also intentional, allowing the mark to work well in practical applications such as patches and uniforms while still holding up across print and digital use. Along with the logo, I helped establish a color scheme that supported the identity and gave the organization a more unified visual presence.
PRINT DESIGN
To support the rollout of the identity, I also designed business cards, identification badges, and banner flags that carried the new look into everyday use. This helped make the brand feel more complete and gave CITAC a consistent presentation across key touchpoints.
OUTCOME
The final result was a more updated and professional identity that better reflected the purpose and credibility of the organization. The logo, color scheme, and business cards gave CITAC a stronger visual presence and a clearer sense of who they are. The project is a good example of how thoughtful design can help an organization look more current while still honoring the seriousness of its work.
CITAC | Colorado Intervention Teams Association of Colorado
Brand Identity | Print Design
Let's Connect
Thank you!
