FOUND PURSUIT
Overview: Found Pursuit is a travel lifestyle brand created to help travelers plan with more clarity and less stress. The concept was built around the idea that travel should feel inspiring, but also polished, organized and easy to use. Found Pursuit was developed as a cohesive brand system that combines thoughtful design, a refined visual identity, and the Found Pursuit Travel System, a Notion-based planning tool, to support a more elevated travel planning experience.
Delivered: Brand Identity, Product Design, User-Centered Design.
BRAND STRATEGY
The goal was to create a brand that felt elevated and intentional without coming across as cold, overly polished, or out of touch. Found Pursuit needed to sit in that sweet spot between inspiration and function. That meant shaping a brand presence that felt calm, organized, and purposeful, while keeping it approachable for real people planning real trips.
VISUAL IDENTITY
I created a visual identity that gave Found Pursuit a clean and consistent look without making it feel stiff. The system was designed to support clarity, warmth, and ease across the brand. I also developed brand guidelines to help define the visual language and keep future applications consistent.
PRODUCT DESIGN
A major part of the project was the design of the Found Pursuit Travel System, a Notion-based travel planning tool. The challenge was making something functional enough to hold a lot of trip details, while still feeling clean, intuitive, and not like a spreadsheet in disguise.
I focused on creating a product experience that felt organized without being overwhelming. The design needed to help users manage plans, ideas, budgets, trip details, and memories in one place, while keeping the experience simple enough that people would actually want to use it.
To support the product, I also created a user guide that made it easier for people to jump in and start using the system with confidence.
CONTENT / MARKETING ASSETS
To support the brand beyond the product itself, I created a full set of marketing and communication assets that helped Found Pursuit show up consistently across different touchpoints. This included website design, product mockups, and social content built to introduce the brand, showcase the Travel System, and create a more polished and recognizable presence. The goal was to make sure the brand felt just as clear and intentional on the outside as it did inside the product itself.
OUTCOME
The result was a more complete and cohesive brand experience, with a clear visual identity, a functional product, and supporting assets that all worked together. Found Pursuit became a strong example of how design can help shape not just how a brand looks, but how it feels and functions. The project highlights my ability to build design that not only looks strong, but also helps a brand feel clear, useful, and easy to engage with.
Found Pursuit | www.foundpursuit.com | Spring, TX
Brand Identity | Product Design | User-Centered Design
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