FOUND PURSUIT
Asked: Create a distinctive travel brand and product system that blends inspiration with utility, offering travelers a more organized, intentional, and visually elevated way to plan their trips.
Design Principles: Brand Identity, Systems Design, User-Centered Design
Delivered: Created a full brand ecosystem including strategy, naming, messaging, visual identity, digital product design, and supporting promotional assets. Key deliverables included the Found Pursuit Travel System, a Notion-based planning template, as well as brand visuals, content concepts, and marketing materials designed to support launch and growth.
Results: Found Pursuit became a fully developed brand concept that demonstrates how identity, product design, and user experience can work together as one system. The project highlights my ability to translate an idea into a cohesive brand world with both emotional appeal and functional value.
OVERVIEW
Found Pursuit is a travel lifestyle brand created to help travelers plan with more clarity, intention, and confidence. The concept was built around the idea that travel should feel inspiring, but also organized and functional. Found Pursuit was developed as a cohesive brand system that combines thoughtful design, practical tools, and a refined visual identity to support a more elevated travel planning experience.
PROCESS
The development of Found Pursuit began with identifying a gap in the travel space between inspiration and functionality. Many travel tools felt either overly transactional or visually uninspired, while lifestyle travel brands often lacked practical value. I wanted to create a brand that balanced both. From there, I built the foundation of Found Pursuit through brand strategy, audience positioning, messaging, and visual identity development. This included defining the tone of voice, establishing a refined and minimal design language, and creating a system that could extend across digital products, content, and future brand applications.
Once the brand direction was established, I designed the Found Pursuit Travel System as a core product offering. The goal was to create a travel planning experience that felt premium, intuitive, and useful. I developed the structure, user flow, and visual presentation of the template to support trip planning, organization, and reflection in a way that aligned with the overall brand experience. In addition to the product itself, I also created supporting brand assets and promotional content to help communicate the value of the system and strengthen the brand’s presence across customer touchpoints.
OUTCOME
The result was a cohesive brand system that brings together identity, digital product design, and user experience in one unified offering. Found Pursuit demonstrates my ability to translate an idea into a strategic and design-led brand that is both visually compelling and genuinely useful.
Found Pursuit | www.foundpursuit.com | Spring, TX
Brand Identity | Systems Design | User-Centered Design
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